Amwal Al Ghad English - 2013-05-03 14:31:26
Brian Krzanich, Intel Corp. (INTC)’s next chief executive officer, said he’s already sold the company’s board on a plan to move more quickly into mobile-device chips.His bigger challenge: persuading investors and customers that he can do a better job than his predecessor, Paul Otellini, in adapting to the shift in consumer tastes away from the personal-computer market his company dominates -- and toward tablets and smartphones.“You’ll see actions over the next couple of months that will start to unfold what that strategy is,” said Krzanich, who becomes Intel’s sixth CEO on May 16. He said he’ll outline his plans with staff soon, and the public after that.Krzanich, 52, takes the helm as Intel struggles to cut into Qualcomm Inc. (QCOM)’s lead in the $85.4 billion mobile-chip market. By hewing to a long-held strategy of elevating CEOs from within, Intel’s board backed a veteran who’s steeped in company culture and well versed in chip production. The move also leaves Intel without a leader adept at wooing phone and tablet makers.